Marketing (BS)

The Bachelor of Science in marketing prepares students to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making and communication.

W. P. Carey School of Business

This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.

What it costs

The cost of this program is $600 per credit hour, with no additional program fees. Technology, Financial Aid Trust and other mandatory university fees may apply.

Requirements

All students are required to meet general university admission requirements.

Additional Requirements

Freshmen
Freshman applicants who meet the requirements for ASU freshman admission Opens a New Window. and who meet one of the following four criteria may be directly admitted to the W. P. Carey School of Business Bachelor of Science degree programs.

An SAT Reasoning score of 1230* (March 2016 and after) or 1160* (prior to March 2016)
An ACT composite score of 25*
A high school class ranking in the top 8 percent
An overall, unweighted high school GPA of 3.6 in competency courses defined by ASU (4.0 = A)
*ASU and W. P. Carey do not require the writing portion of these tests.
Students who have previously attended or are currently attending ASU may be directly admitted to Bachelor of Science degree majors if they meet the following requirements. Consult with your academic advisor to confirm your qualifications:

Minimum 30 hours completed at ASU
Minimum 3.4 cumulative ASU GPA
Completion of all Business skill courses (minimum of 6 business skill courses taken at ASU)
Minimum 3.4 cumulative GPA in all Business skill courses with a C grade or higher
No academic integrity violations on file
Transfer
Transfer students must meet the ASU transfer student admission requirements and one of the following:

3.2 transfer GPA and 24 transfer credit hours.
Special consideration will be given to students not meeting the above requirement who have not taken university level course work within the past five years.
Readmission students
Students who have previously attended or are currently attending ASU may be directly admitted to Bachelor of Science degree majors if they meet the following requirements:

Minimum 30 hours completed at ASU
Minimum 3.4 cumulative ASU GPA / 3.0 cumulative transfer GPA (if you have attended another institution)
Completion of all Business skill courses (minimum of 6 business skill courses taken at ASU)
Minimum 3.4 cumulative GPA in all Business skill courses with a C grade or higher
No academic integrity violations on file
For students age 22 and over, the following criteria for admissions must be met for the Bachelor of Science degrees at W. P. Carey School of Business:

An earned 3.2 transfer GPA and 24 transfer credit hours. (Special consideration will be given to students not meeting the requirement who have not taken university-level course work within the past five years.)

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Source: http://docphy.com/business-industry/online/marketing-bs.html